When it comes to Didi taxis, the first thing that comes to your mind should be "convenience", but after the industry monopoly, the cost of a Didi trip is not cheap, and due to the control of registered license plates and other information in various places, the supply is in short supply. It is especially serious in big cities, and people have to think about Buy email list whether this kind of product that costs money but cannot enjoy instant service can still be called "convenience".
When it comes to the protagonist of this article "Didi Beating People", let me first introduce that it was developed by an Indian named One.
The APP of Touch Response (hereinafter referred to as OTR), through OTR, users can call private bodyguards in a very short time, so we can also understand OTR as the Indian version of "Didi beating people" to some extent. And to analyze it as a product, we can understand from the following aspects:
1. Market demand
The first step of a product from idea generation to implementation is market research.
The research is divided into several parts:
The purpose of industry research is to analyze the market share of the product, the degree of saturation in the industry, the estimated market share that can be increased if the product continues to be iteratively updated, the evaluation of the ratio of input to output, and the life of the product. The value of the cycle throughout the operation;
Competitive product research , the purpose is to analyze the dynamics of competing products, including product functions and their implementation of an idea for the industry, to better optimize their own products, and eliminate some iterative processes that basically do not require trial and error;
The purpose of user experience research is to deeply perceive what the user's first feeling is when using the product. In this process, you first need to be a loyal user of the product. User experience is a very important link for product updates. Their feedback is not necessarily professional, but it can generally confirm the direction of the product and help product managers to implement more clearly in the first two steps.
So what are the precise user needs of the product "Didi Beating People"? Like many people have said, the law and order situation in India is very bad. The second largest city, Delhi, had 150,000 crimes in 2015 alone. On the other hand, the proportion of police in India is very low. Only 1.3 police officers are allocated to every 1,000 citizens. Citizens often cannot wait for the police after calling the police. Therefore, everyone feels very insecure. Therefore, it is obvious that the primary user needs addressed by the Indian version of "Didi Daren" are "speed" and "effectiveness", which can also be collectively referred to as "convenience".
Because in India, there are many unsafe factors around citizens, and the alarm rate is low, so the market share is large enough, and there are no other obvious competing products, resulting in very low industry barriers, and users need to be able to appear for long-term trapped A product can quickly and effectively solve their needs, and the experiencers can be as large as the entire country. Therefore, when India fully meets the above conditions, it is relatively easy and fast to spread "Didi Beating People".
The advantage of a large market share is that it is used to have lower requirements and higher expectations for the initial product. The two are not contradictory, because the first batch of users will well become the thinking of the first iteration of the product By.
2. The idea is established
It is easy to make a product, and with our Chinese version of “Didi Taxi” as a reference, it is not too difficult to implement in terms of technology, pages, and functions. The problem is how to realize products that meet user needs from a new perspective.