You to attract talent in the world of marketing and what is it that makes workers in this field loyal to their companies, do not change jobs in record periods and feel identified with the brands they work for? ? The question, which is usually one of the usual ones on the list of those responsible for human resources in practically any area, has usa phone list an even more crucial element here, because studies have been showing that the staff, in marketing, is usually much less happy than the templates in other areas are on average. Marketing workers are quickly frustrated and usa phone list out by the profession. Studies have found that expectations are not being met, that work is hampered by certain practices (such as excessive meetings) that make the day-to-day more frustrating, or that there is a certain imbalance between salaries and positions and what employees workers would want. In addition, or at least that is what has been repeatedly pointed out, there is a kind of divergence between what is expected from the industry (very creative and highly innovative work) and what reality ends up generating (one day a day much more full of routines and bureaucracy, and you only have to think of the thousands of emails that are exchanged to understand it).
But is it the salvation to have a happy staff in the field of marketing to launch to be more creative and more innovative, to create environments in which that is ultra-present? Or in reality what workers want is simply the security of a job in which things are clear and there is the certainty of a clear economic situation? The inertia of what is known and usa phone list is expected from the market could lead to betting on the first point. The results of a British study, however, clearly usa phone list to the latter. security weighs more The study has concluded that usa phone list the new generation of marketing professionals what is wanted and sought after is security. Thus, for example, in the battle between innovation and security, security clearly wins. The majority of those surveyed would prefer to work for a secure company with a strong presence rather than for a startup, no matter how innovative it might be. The analysis focused on what recent marketing graduates were looking for.
According to the conclusions of the study , prepared by the Chartered Institute of Marketing (CIM), 64% of recent graduates want one of those more secure positions. 36% would prefer to work in a multinational and 28% in an established company. Only 11% would like to work in an usa phone list startup. It is not the only point that indicates that new marketers want security and stability, instead of breaking things. 60% assured that it was extremely usa phone list for them to work for a successful company, compared to 35% who indicated the same but for a company that is groundbreaking in innovation. At the same time, in the list of important things, the salary is the one that earns: 44% indicate that it is what matters most to them, having a high salary. A generational change Is this a clear sign that in the end marketing workers want the same thing as the average worker or is it simply a generational change? The recent graduates are, after all, young people from a new demographic group, the Z, who come to the job market with a different background than the marketers who had done so far.