Personal factors and social factors. Personal factors include personal self-awareness, and Rae can just arouse users' self-awareness through her video content. At the executive list beginning, I quoted a sentence from Rae's fans, explaining that Rae's current life executive list is the life that her fans yearn for, which made the fans watching the video have a self-consciousness: I also want this kind of life. This kind of self-awareness can make fans and Rae have a strong sense of substitution, and feel that the life that Rae is experiencing now can also be experienced by himself in the future.
Then there are only two types of users who can executive list generate this kind of self-awareness. One is those who are not free and lacking in their own lives. They will take Rae as their goal. People who act, they feel that Rae is the same as their future self. It is precisely because the type of fans attracted is very clear, so Rae's fan growth rate may not be very fast, but executive list the fan stickiness is very high. Even though Rae was suspended for five months due to the epidemic some time ago, he did not lose too much powder. 04 Monetization method 1).
Customize the story for the brand Customizing executive list stories to bring goods is a very common monetization method for Rae. To give a typical example, Rae once shot a video to promote a car of a certain brand. In this video, Rae set himself a challenge, which is to give himself 24 hours to leave and return to the airport to experience life in Guizhou. Because executive list it is a time-limited challenge video, even if the entire video does not clearly tell the user that "driving this car can save the journey time", the overall impression to the user is: ah~ No wonder Rae can do such a challenge.