The first factor you should take into account on company email list about us page is who it is for. Despite being called who we are, this page should be user-centric DOWNLOAD FREE GUIDE Copywriting Procedures for online businesses and not only in highlighting how wonderful and great your company and its products are. The user wants to know how company email list company can solve or help solve the problems that he has and that is why he is on your website, so based on the studies and the analysis and understanding of your potential client, you have to create this page with the The objective is for the user to perceive that you are good and that you are there to give them all your help in solving their problem.
For example, if you enter the team section of company email list Marketing Surfers marketing agency , you will see that the first thing that appears is our mission, which is to have the best team so that your digital marketing strategy is a success, and we company email list who it is. the team that will be by your side. Another key point is the language you use, since you must find a balance between professional and close, and that balance generates a close positive feeling in company email list visitor to your website. To do this, you can use different strategies such as telling the story of your company or incorporating a more emotional part, for example by introducing people who are essential to the success of the business.
In my personal case, within my blog, for example, my company email list appears and that she is an essential part of the business. And the third point I wanted to share is that you humanize this section by showing who the team that makes up the company is, and also not only saying what the best are but showing it by example with links to their Linkedin profiles, so that visitors can check the professional profile of each one. For example, we use this strategy in our real estate developer Uxban , where the team appears with a brief description of each one and their links company email list the main social networks and contact forms. Now ask yourself if in your business you use this and other tactics to better convey who is part of it and how they can help a visitor, do you think they would improve the results?